Now this is not counting the problem of choosing a niche. That’s a totally different problem.
What I’m talking about comes after they’ve chosen a niche, a blog theme, and all that stuff. Once they got it up and running.
They don’t know whether to write long or short posts, video or audio, or just simply do all text. This was certainly a problem I had not to long ago.
As a matter of fact I had that problem when I first started the IP blog. I just didn’t know which one to stick with. I didn’t know what direction to take my blog in. Whether it be just video, audio, or just text.
I wasn’t really a “blogger”, I just thought that you had to pick one. And that’s what most first time bloggers have a problem with.
The only thing I was sure of is that I wanted my blog to be a major resource for people. A place people can come to enjoy the content and learn from.
So what did I do?
I did all of them. That’s right. I did video, I did the audio, I wrote short and long posts, and I’ve mixed them up a bit.
See, here’s the thing. You don’t just have to choose one. You can do more than just one type of blog post.
Now I’m not saying you can do all of them at once, no no no. You’ll overwhelm yourself big time and will pretty much set yourself up for failure.
What you do is choose one and stick with it till you get good at it. That’s what I did.
I’m a video guy first. It’s what I love to do and what I’m more comfortable with. My first blog was mostly all videos. But I wanted to do more, I wanted to get out of my comfort zone, I wanted to write more.
So when the IP blog first launched, the majority of my blog posts were text. If I did video, I would add text to it. I made sure that all my post had text.
The only way to get good at writing is to write. So I wrote.”
It wasn’t until 3 months later that I started my first podcast. Like I said, get good at one thing first, then move on.
Once I got comfortable with writing and could whip up a 2,000 word post in no time, I started the podcast, which is all audio and still, with each podcast I added text. So I’m still writing.
Now, that’s what I chose for me …The question here is:
Which blog post type should you write?
Well that really depends on what it is you want to do, what your comfort zone is, and most importantly, why you’re doing it. I can’t answer those for you and to be totally honest, there’s really no right or wrong answer.
- It’s ok if you just want to do one type of post.
- It’s ok to never write a single text.
- You can just do audio, or just video.
Here’s some examples of successful blogs that only do one type of blog post:
And check this out. Practically every one of Seth Goldin’s blog posts are no more than 200 words. So if you think you need to write 2,000+ words to have success, think again cause Seth busted that myth.
There’s really no right or wrong you can do here.
You can either do short or long posts. Make videos or just podcast. And you can even mix it up a bit like I do.
The only thing I’m 100% sure of is that what ever you do, do it because you love it, enjoy it, and do it for the people. Don’t get stuck on SEO, rankings, or any of that bullshit. Publish content for the people, for a real person.