In this episode I interview Marshall Wayne. He is an Icon Engineer. What that means is that he’s a Master in Creative Personal Branding.
Marshall Wayne is the top Dinar dealers in the United States. After the Iraq war, the country needed to change the currency because Saddam Hussein’s face was on every note. When that happened it devalued the currency and created a market in the entire world for people to invest.
This is when Marshall Wayne began mastering the art of branding and Icon engineering.
Things you’ll learn:
- How Marshall became the branding expert and Icon Engineer
- How to really Brand yourself
- Where Marshall gets his branding ideas from
- Tips and ideas to figuring out your brand
- How he started dealing Dinar Currency
- The Rappers who swiped his audio ;-)
- and much, much more…
Things mentioned on the show:
- Marshall Wayne on Facebook
- Icon Engineer Program (discounted)
- Marshall Wayne on YouTube
- Wired Magazine
- USA Today
- My FB Pic I took at 4am
- Rappers who swiped Marshall’s audio to use in their own videos:
- Leave a Review on iTunes ;-)
Bad Ass Behind the Scenes video from Marshall Wayne:
(click here to watch the video of Marshal Wayne on YouTube)
Things I forgot to Ask During the Interview:
I wanted to ask Marshall about the rappers who swiped his audio clips but I honestly just forgot. After the interview I asked Marshall if he wouldn’t mind answering a few question about it. He was so cool that he didn’t it over an FB chat ;-)
Questions about the Swiping Rappers:
Q1: How did you find out they used your audio clips?
A: A fellow social media marketer had messaged me with the link, around Christmas time, saying, “Marshall, I’ve heard your voice in enough videos to know this is you. How did you make this happen?”
I thought he had done a fun gesture and put my voice in the track. Then I checked the source, and it was on Soulja Boys official Youtube page. The same one with his, “Soulja Boy: Tell ‘Em – Crank That” hit single with 139,059,834 views.
Q2: Did Soulja Boy ask you for permission to use you audio clip?
A: Souja Boy didn’t use permission. He and his friends were apparently looking around Youtube, found me reading the Forbes list, and then talking about what it’s like to have my friend be the daughter of a billionaire.
Q3: Did you contact them about it?
A: I did private message on Youtube, and Twitter, just to see if it would result in anything, but knew it was just a shot in the dark with how cluttered their inbox is.
Q4: Has that gotten you any traction as far as traffic, more clients, etc.?
A: It doesn’t bring me traffic since it’s unknown that it’s me as far as any normal listener would know. However, it’s been priceless in my own branding, and being interesting to prospective clients. “Tell me about this Soulja Boy song, ‘Gettin Paid’. How did that come about?” is a question I get all the time. That sparks a useful intro conversation about the power of putting yourself out there to the world.
I’m the man you think you are, if you wanna know what I’ll do, figure out what you’ll do, I’ll do the same, only more of it.”
– Malcolm X
Thanks for Listening:
I really appreciate your time and for listening to this episode. Hope you enjoyed it and took a lot out of it.
If you haven’t yet done so can you please just take a moment to leave a quick 5 star rating and honest review of the podcast show over on iTunes by clicking on the link below.
Till next time …Peace and I love ya for free ;-)