Ok so this months reports are a bit similar from last months IPM reports. As far as not much going on.
I did mention why, and the main reason was due to the Timeline Slicer Pro launch, which it’s still going very good. It’s pretty much on autopilot now.
Towards the end of the month I sort of took a break from marketing and focused on areas I can improve on the IP blog.
Things like CTR’s (click through rates), previous post exposure, social sites exposure, etc.
So I did a little customizations on the blog. Hope you noticed them ;-)
Anyway, let’s get going with this months reports…
The biggies in May
As I mentioned in last months reports, I pretty much focused on the T-Slicer launch. We’re finally done with so we can get back to business.
The only thing now to do with the t-slicer is to monitor it. See how the sales go, the traffic, etc. All the split testings done. The only thing else we can do is to keep bringing in affiliates.
One biggie for me was the customizations and improvements I made to the IP blog which I believe will increase CTR’s, exposure to my old posts, increase in social site activities, and income.
Before I go into what I did, lets first breakdown some of the things that happened and why I made these changes.
Towards the end of May I started digging into the insights of the IP blog. Found out some pretty interesting things…
Here’s a few of those things:
1: Traffic to my social sites dropped. (which includes people liking my FB page, subscribing to YT, etc.)
2: Exposure to my old posts dropped (people aren’t reading my old posts)
3: Engagement to my posts dropped (not as much commenting)
4: Income dropped (could be a number of reasons)
The Obvious Reason
Obviously the number one reason why the decline in all these things is traffic. I’m not driving near as much traffic as I use to. But lets break that down.
Right now, the number one source of traffic comes in by referral, 2nd is organically and 3rd is direct.
As you can see, 43.36% of traffic came by referral. This is sites like Youtube, Facebook, and any other sites linking to the IP blog.
32.21% comes from search traffic which is organic traffic. These are from people searching for stuff and finding my videos, tutorials, posts, etc. These searches are from a combination of Google, Bing, Yahoo, and any other form of search engines.
And lastly is 24.12% from direct traffic. This is mainly me emailing my list with new post and updates. Some are from people returning to my site. But mostly me emailing.
19% Drop in Actions On Site:
The average time on site is still high. It was at 5:17 for May. A 3% drop from April. Now that’s still good, it means people are sticking around and reading my stuff. But they’re not taking action.
They’re not going to my older posts, they’re not click on links, they’re not going to my social sites.
38% Drop in Actions Off Site:
There was a huge drop on all my social sites. People aren’t liking my FB page as much. They’re not subscribing to my YouTube channel. And twitter, well I hardly promote twitter so there’s really nothing to say about that one. I just don’t like twitter (sorry tweet fans).
Engagements to Posts:
I didn’t give a percentage here cause it’s hard to really say. I’ve never put much emphasis on it anyway because it varies from post to post. It all depends what the readers are digging at that point.
However, I have seen a drop in comments in the last dozen post or so. Mostly by the frequent commenters.
The only reason I can think of is due to the obvious lack of content provided. I just haven’t been putting up much solid content lately. Plain and simple.
About 50% Drop in Income:
(NOTE: the 50% estimate is from the IP blogs highest earning month.)
This is due to all the above, and more. Now obviously the decline in traffic has a lot to do with it however, when you really look at what’s going on, you see why there’s a drop.
Now granted, I am getting traffic from the referral and organic traffic. It’s the top 2 traffic getters, which is what you want. But, they are not going to my money posts. They’re going to my regular tutorial type posts which has no affiliate link in it.
That’s cool and all, you don’t want to stuff every single posts with affiliate links. It’s all about value remember.
The biggie here is that they are not going to some of my older posts, and this is a big problem.
Another Big Reason for this Drop
The current readers are bored! Let’s face it. I haven’t been posting fresh new content as frequently as I use to.
- They’ve read all my old stuff already…
- They’ve been there, done that…
- They’re subscribed to my YT channel…
- They liked my FB page…
- They’re subscribed to my RSS…
What else is there to do right?
What to Do About It
Now that I’ve seen the not so biggies that’s been going on with the blog, it’s time to fix it. In other words, “I Analyzed, now it’s time to Maximize”.
Increase Exposure to Social Sites:
The first thing I want to do is increase the traffic to my social sites. Before I had the banners that worked well for a bit, but the ctr’s just dropped. I think it’s because it looks more like promotional banners to the newer visitors, so they don’t click. This could also be a reason for the drop in average time onsite.
I went back to an old banner I have on my old JKDC blog. This one still produces good numbers so I thought, why not right. Lets give it a whirl.
(Right click here and Save As to download the image banner to use for your blog)
Here’s an SQT video on how I did the image mapping thing:
(Click here to watch Image Mapping on YouTube)
The idea here is to have all the social sites on one banner. This give the new visitor and option to go to one or all social sites.
You see before the old banners use to rotate. Every time you go to a new page, or by refreshing, the banners rotated giving you a new banner every time. So with the drop in pageviews, the visitor most likely did not go to another page, therefore never seeing the banners rotate and clicking on their favorite social site.
Increase Exposure to Old Posts:
Next thing I wanted to do was to increase the pageviews and exposure to some of the older posts.
Again I went back to my old blog. Over there I increased the traffic to older posts by adding a customized “sub banner” right under the Nav bar, above the post info.
I did the exact same thing here in the IP blog. I added a custom field which allows me to add any banner or text I choose. The only difference here is that I didn’t go full width of the blog with the banner. I placed it right on top of the post info.
This section here is the hottest spot on the blog. This is where 90% of the eye balls first look at when landing on the blog.
Here I’ll direct people to older, previous posts. I can even customize each individual post with it’s own banner to make it as related and as targeted as possible.
This worked wonders for me on the old JKDC blog and I know it will work here.
More How To’s:
Some of my most popular and most traffic getting posts are the ones that have nothing to do with making a gazillion dollars. It’s the ones with a simple tutorial on how to do something simple.
Those post aren’t money makers, but they bring in crazy organic traffic.
So what I need to do is create a ton more of those little simple how to posts.
I know what you’re thinking. These visitors aren’t going to my money posts, so why waste time creating them.
Well, here’s the thing …
First, it’s not about the money here …it’s about the content, the value, and the experience of the visitor.
Second, the reason they’re not going to the money sites is because I’m not directing them too.
As more posts get published, the more the older posts get’s burried. I need a way to direct visitors to those posts. By adding the new Sub Banner space, I can customize each of those high traffic getting posts with a super targeted banner or text.
Getting Exposure to Older Posts:
Another way to get some exposure to my older posts is to create a getting started page. I’m still working on that one for the IP blog. I do have it over at JKDC blog.
This section here is one of the top visited pages on that blog. It has links to older and more content jam packed posts. With this page I can get all kinds of exposure to those older, burried posts. Plus it gives the new readers a chance to get up to date with the blog.
Ok so we’re at the 1,500 word mark so let’s get to some income press reporting:
- Alexa Ranking 115,583
- Last Month: 115,275
- Difference: -308
- Youtube: $21.25
- Niche Sites: $0
- Total: $21.25
- Last Month: $13.91
- Difference: +$7.34
- Affiliate Earnings:
- Bluehost: $845 (21 Day Challenge: Setting Up Your Blog)
- Market Samurai: $214.56
- Master Resale Rights: $31.52
- Content Professor: $120.38 (Using Content Professor)
- Aweber: $108.77
- SafeSwaps: $514.25
- Max Ninja Affiliate: $162.28
- SEOPressor: $136.16
- Studio Press: $47.25 (my current theme)
- OptimizePress: $45.00 (I built T-Slicer site on OptimizePress)
- My eBook Funnel: $102.31
- Total: $2,327.48
- Last Month: $2,133.74
- Difference: +$193.74
- Total: $2,327.48
- iPhone Apps:
- Total: $103.71(including in-app purchases ad ads)
- Last Month: $ $94.19
- Difference: +$9.52
- Total: $103.71(including in-app purchases ad ads)
- Gross Total in May: $2,452.44
- Last Month: $2,241.84
- Difference: +$210.60
Not bad huh?
There’s a little bit of an increase there. But mostly from bluehost. For some odd reason I got a huge bump in affiliate sales coming from last months IPM reports. I don’t wanna get to much into it here cause I actually have a post dedicated just for bluehost.
Today I really wanted to focus on showing you my thought process. If you noticed, I went into some details on how and why I thought things happened.
I could’ve easily just said, here’s the stats and here’s what’s next. But I really wanted you to see how my head works when I’m looking at things, especially data I’m analyzing.
And if you also noticed, I reverted to some of the old tactics that were and still working. Just because I’m not actively working my old blog, and just because those tactics are old, doesn’t mean they don’t work.
Huge lesson learned here
This thing of ours is a constant learning curve. You’re always looking for ways to improve on things. You’re consistently split testing new ideas. It’s a never ending process.
Now I don’t say this to discourage you in any way. I say this because I want you to know that this “Internet Marketing” thing is not ever 100% automated.
You have to analyze everything you’re doing in order to maximize results. I’ve said it a ton of times before.
And always keep notes on split tests that worked out well for you. Even if I don’t use them anymore. You just never know if you’ll need to go back to them later.
A great example is this post here. I saw a problem going on with the IP blog. The problem sounded very familiar and similar to an old one I had, so I hit the old notes. Found a fix for it and I immediately implemented those strategies.
Keyword here: IMPLEMENTED!
I LOVE notes. They are simply solutions ;-)
Anyway, that’s it for me here. I really hope you enjoyed this months IPM reports.
Till next time…
Peace & I love ya for free ;-)