Each month I write a detailed report sharing my experiences from the previous month.
I share everything from the traffic sources, experiments, case studies, projects I’m working on, income generated, all the gains and even the loses.
I share all this so people can see that this is real, and that with any business, online or offline, there will be gains as well as loses. You can’t always win. There will be times where things just don’t workout the way you planned.
But it’s what you do after those loses that counts. It’s how you get up when your down that really makes the difference.
Since starting the IP blog back in November of 2011, these IPM Reports have been the most popular and most consistently visited posts on this blog.
It’s been a great motivation and inspiration for many and I’m totally stoked about that. It was my main purpose, not only for these reports, but for the entire blog.
I’ll continue to try my damn hardest and give my best to provide as much as I can by continuously and consistently bringing new and fresh ideas to generate some kind of income online.
And talking about fresh ideas, the Kindle Publishing Experiment is the perfect example. It’s new, fresh, and it’s something I’ve never done before. But it’s a way to expand my brand, business, and diversify my income.
That’s the kind of stuff I want to bring to the table. Try new things, share my results (good or bad), and you can then learn from my experiences and decide if it’s something you’d like to try, or just let it pass by.
Ok then, let’s get this baby rolling ;-)
Super Biggies in July
A few biggies happened in July, but one of the biggest ones was the Kindle Publishing Experiment. At least it was for me ;-)
I wrote the first post in the KPE (Kindle Publishing Experiment) series a few weeks back. I created a 30 day plan of action where I broke down exactly to the tee what all I was going to do.
It was a 4 week plan and I’m currently in week 3 which is the week I’ll be prepping and getting ready to publish my first Kindle book.
I’m totally stoke about this and it seems like the only thing I think about, lol. Can’t wait to start tracking and analyzing the numbers.
Anyway, I’ll have a more detailed report on the KPE later this week.
I’ll also be laying out my next 30 day plan for my other Kindle book which will be a short fiction story book. Now that is what I’m really excited about.
With Kindle Comes a New App
When ever I get into something new or doing any kind of research, I always try to figure out an easier way to do it. To make it faster and easier for me to gather data.
The same thing happened with this kindle thing. When I learned what to look for, as far as spying on the competition and doing market research, I noticed it was a bit of a pain.
I also noticed that other kindle marketers was also feeling this pain in the ass. So what I decided to do is to create a web based app that will take care of that pain ;-)
No worries, it’ll be free. I promise. But only to us here and to a Kindle group I’m a part of. I promised them they will get it too.
The app will be basic. All it will do is just scrape some information from the Kindle Best Sellers area. This will help you gather the most important info easily and quickly so you won’t have to go through tons of pages just to get a few peaces of info.
iPhone Split Testing
Last month I decided to run some split tests on my iPhone games. I wanted to test this method called “Pulsing“.
The Pulsing method is just a way for you to boost your leads, income, downloads, etc. What you essentially do is you rig the system to work in your favor. You throw a wrench in there, wait a few days, then take the wrench out and BOOM! Numbers sky rocket.
In my case it would be to increase revenue and downloads of my games.
All my games are free to download. The only way I make money is from the ads and from the in-apps, which are simply upgrades and addons you can purchase for the games.
So what I did was changed it from free to paid status, then I changed it back to free.
You see with iPhone games, there’s all these sites out there that somehow tap in to iTunes and scrape info on all the apps.
So every time there’s a change in a particular app, those sites are updated. [notice a loop hole there?]
The idea here is to take advantage of that loop hole and use it to my advantage.
I would change all my apps to paid, therefore triggering those sites to update on their end, letting their readers and subscribers know what just happened.
Then after a week or so change it back to free status which will again trigger those sites for another update which will again let their peeps know about the change. And this is Pulsing…
This sends a flood of traffic back to my apps, loads of downloads, and loads of in-app purchases, clicks on ads, etc.
You get the idea right? You increase the traffic, everything else does too. At least in theory.
It worked out ok for me. I got the downloads to go up, but the money was sort of the same. I did however manage to increase the in-app purchases a bit, which is what I wanted. We’ll see how it goes for this month.
Anyway, here’s the stats…
These stats are just for the downloads, apps, and in-app purchases:
From July 1- July 16, I had all the apps free. As you can see by the stats, I was averaging about 160 downloads per day with no app or in-app purchases.
I went to paid status from July 17 – July 24. Notice the downloads went down to shit. Got a few sales in but those were just from curious people. Those sales are also just from the front end purchase and not the in-apps.
On July 25 I went back to free status and immediately you see the huge bump in downloads.
The next day, the 26th, the in-apps started to sell. Not huge numbers BUT, that’s not the point here. The point is that the Pulsing tactic worked.
I got the downloads to go up therefore increasing the in-app sales.
Ok, so enough of that. Lets get to some reporting…
- Alexa Ranking: 111,963
- Last Month: 108,896
- Difference: -3,067
- YouTube: $31.93
- Niche Sites: $3.07
- Total: $35.00
- Last Month: $30.13
- Difference: +$4.87
- Affiliate Earnings:
- BlueHost: $1,170 (21 Day Challenge: Setting Up Your Blog)
- Master Resale Rights: $44.94
- Optin Skins: $21.24
- Market Samurai: $286.08
- OptimizePress: $180.00 (I built T-Slicer site on OptimizePress)
- Content Professor: $55.82
- Aweber: $39.57
- SafeSwaps: $542.71
- Max Ninja Affiliate: $188.13
- Studio Press: $46.86 (the exact theme I’m using here)
- Easy Video Player: $32.89
- Best Spinner: $40.00
- Total: $2,648.24
- Last Month: $2,510.32
- Difference: +137.92
- iPhone Apps:
- Apps: $5.41
- In-Apps: $16.10
- iAds: $0.29
- AdMob: $34.30
- Total: $56.10
- Last Month: $46.97
- Difference: +$9.13
- My Products and Services:
- Gross Total in July: $3,692.02
- Last Month: $5,970.67
- Difference: -$2,278.65
Not a bad month
Considering that last month more than half the income came from my products page. This month only $952.68 came from that page.
I actually declined 3 clients and refunded one. At the beginning of the month I took on this client and within the first week, I realized this was NOT going to work.
This was a $5K client to. This could’ve easily been my biggest month. If i had took on those clients, it would’ve went over $10K.
But I learned a long time ago that all the money in the world is not worth being miserable, unhappy, and pissed off all the time.
Yeah the money would’ve been nice, but when it’s gone, then what, I still have to deal with them. Just the thought of dreading the day I have to meet with a client I don’t want to work with, it’s just not worth it.
Think about this…
You wake up early in the morning, get ready, get in your car, start it, then you pause for a second and say to yourself “fuck I wish I didn’t have to go to work today”.
Why? Because you dread it, you hate it, that work place makes you miserable as shit.
If you actually loved your job, you would be anxious and excited to get up every morning and get to work. Hell, you’d even work extra hours cause you love it so much.
Well this is how I felt with these clients. It’s not that I didn’t like them. I just couldn’t find myself working with them, no matter how much I wanted to help them, god knows I did. I just couldn’t.
And YOU should NOT sacrifice your happiness for money …EVER!
Old methods and tactics never die. You know that pulsing method I showed you earlier, well that’s an oldie I use to use way back in the days.
Just like the sub header banner I put on this blog, the call to actions implemented, switching the sidebar to the left side, all those are old methods.
They worked then, they are working now, and they will continue to work in the future.
My point here is that just because those methods are old, and some maybe even ancient, doesn’t mean they won’t work again.
If you did something years ago and it gave you positive results, try them again, you’ll be surprised at the results it’ll give you now.
What to look for in August
For August I’ll be looking to get my first book published in the Kindle market. I’m very stoked and excited about this.
I know many of you have been following up on this and some even took part in my experiment. Congrats btw…
This week I’ll be publishing the next segment of the KPE series so look out for that. Got some good stuff to share with ya, and maybe even the new Kindle App if it’s ready.
So with that said, let me get going and start working on that…
Peace and I love ya for free ;-)