Ok my peeps. This is the IP Reports for February. Pretty good month even though it was a bit slow on my part as far as putting up content and so forth. But we’ll get to that in a little bit.
First I want to get in to the basic intro for those new to the blog, specifically the Income Press monthly Reports.
Every month I pretty much do a recap of what happened during the month. Things like traffic, income, case studies, any gains and/or losses and so forth.
I’ll document them here not only for myself, but as well as my readers to see the growth process of this brand spanking new blog. Yes, this blog is new and still in its infancy stages. It’s only like 4 months old.
Even though this blog is already making money, I don’t want you to think it’s easy cause it’s not. There is a learning curve and there will be bumps and bruises along the way. My hopes are that what I share here will cut that learning curve just a little bit.
Learn from my gains and especially learn from my mistakes.
So with that said folks, lets get this baby rolling. There’s some real goodies in this months reports.
Biggies in Feb.
February started off really nice. To start with I launched the Income Press Podcast. Show was a hit. Took off nicely.
Second was a big change in the blog theme. If you haven’t noticed by now the new look ;-)
And third was a new find in “Social Media Traffic”. Figured out where some of my traffic was coming from and did something about it.
Lets Start with the IP Podcast
I launched the first episode of the IP Podcast on February 4th 2012 from my blog. Did a blast to my list to let them know about it and shared it on my facebook page. People loved it. I mean the feedback I got was tremendous.
It was just a basic intro. I shared what the deal was with the podcast show and I shared a little about my story. Well more than just a little. I actually go into some detail on how I got started. I really never, ever shared it before so it was sort of an exclusive type thing.
And to be honest I think that’s what people connected with more from this first episode. (click here to listen to it if you haven’t yet done so)
Just the one episode got over 1,000 downloads for the month of February. That’s crazy. Exceeded my wildest expectations.
Downloads peaked at 90 on Feb. 20th. It fluctuated up and down the entire month, but hey, who’s complaining right ;-)
I honestly thought I would get a few hundred, but never that much. But people just went crazy sharing it. I thank you all so much for that.
Over 40 different countries listened to my podcast and over 900 downloads came from the USA alone.
The stats above are from my Libsyn account. As far as I know, it only tracks the downloads from my blog or where ever I put the link at and NOT from iTunes. But again, I’m not sure on that.
On February 5th the podcast was approved on iTunes. On the 7th of Feb. iTunes featured my podcast on the News and Noteworthy section in the Management & Marketing and the Business category. FREAKING AMAZING!
It was placed as high as the #1 spot.
This was crazy cause I seriously never, ever in my wildest dreams think this would be possible. Let me tell ya, This is iTunes putting me up there, featuring my podcast. I don’t think there’s a way to manipulate it. If there is then please let me know, lol.
This is huge cause it gives me a chance to reach a whole new audience. iTunes is putting my podcast out on front street. Where people can see it, listen to it, and come straight to my blog.
Obviously on the episode I would say to come over to my site and that’s how I would get that traffic. Either way, it’s new people coming to my site.
The best form of traffic is from a referral. People coming over because someone, somewhere, or somehow told them to go there. They were intrigued enough to open their browser, type in the URL, go to your site or blog and see what you got.
A New Look
As you may have noticed, there’s a new look to the IP Blog. It’s called “Generate Theme” from StudioPress. This theme is designed to generate more of a qualified type of lead which is what I was looking for when I decided to change the look.
For those that are new, here’s a look at the old theme.
Another big reason I wanted something different was because my audience, (you guys) requested it. That was really the main reason. I continuously got emails about the popup box that popped up every time they came to my blog.
Now a popup is fine for new visitors. But you have to keep in mind that you will have returning visitors. People who’ll become fans and followers of your blog. This will get so freaking annoying if you have to keep seeing it.
They’ve already opted in. Why should they keep seeing this.
With a popup there’s really no way to filter out the new from the old. Yes I can set it to where you won’t see this for lets say, 5 – 7 days, but then it shows up again.
If you’re like me, I clear my cookies daily. So as soon as I go back to the blog, I’ll see the damn popup again.
I’ve literally had people unsubscribe and stop coming to my blog because of this. How do I know? Because they email me telling me so.
You never want your loyal people leaving because of annoyance. Those people keep your blog alive. They’re the ones who make your blog what it is. So do your best to keep them happy.
Higher Quality Leads
As I said before, I wanted to get rid of the annoying popup. But I still wanted to capture leads. I wanted something that was an attention grabber. Something that as soon as you see it, you go right to it. Like the popup.
I initially wanted an optin form somewhere above the fold. So the first thing I did was went over to oDesk to hire someone that can build this for me on my blog theme, (the old one). It was gonna cost me around $200 to get this done.
That same week I get an email from StudioPress about some new themes they just came out with. Went there and saw this…
This was the answer to my prayers. The blog is clean looking, easy to read, and it has a big ass optin form on the homepage.
This was a big gamble because this blog is still fairly new and it’s sometimes dangerous to make such a drastic change so early on. You should wait about 6 months before even thinking of changing your theme completely.
Yes you can make modifications to your current theme as you go along. You always want to be split testing. What I mean is changing it out completely like I did.
But since I’m a rebel at heart, I said the hell with with, lol. Na but seriously. I really wanted to take care of my current and loyal readers and subscribers.
Downside to Getting Rid of the Popup
By getting rid of the popup, I decreased the number of subscribers. The popup appears to every single person that visits your page. This increases the chance of them optin in therefore building you a bigger list at a faster pace.
A downside to building a big and fast list is that you end up with the majority of your list being a junk list. Meaning they won’t open your emails let alone click on any links.
Upside to Adding the Big @$$ Optin Box
Contrary to popular belief, there is an upside to having a big ass call to action right in there face.
- You end up with a Higher Quality list
- Increase your open rates
- Increases your C.T.R. (click through rates)
- Builds a Highly Responsive list
- Builds a Stronger Loyal Fanbase
It’s ultimately the peoples choice on whether they want to opt in or not. You’re not forcing them to do so. When people see the popup, it’s sort of forcing them to opt in just to get out of there.
This will give them to choice to do it on their own and they will love you for it.
Trust me when I say this. A higher quality of lead is 100 times better than the quantity of leads. It costs money to maintain a list, so if you’re going to be paying for it, why not build a qualified, responsive list.
New Traffic Finds
A couple weeks ago I was doing some digging to see where some of my traffic was coming from.
Come to find out that one of my biggest Social Media traffic generators come from my YouTube channel. Specifically the video on How to Create a Facebook Landing Page.
In Feb. that video was the highest viewed on my channel with 257.
I now that may not seem like a lot, but that’s all organic. That’s people looking for that specific topic and finding me on YouTube.
From my GetClicky stats you can see that a total of 306 visits came from Youtube. So I think I’m on to something here right?
So I figured since most of the visits came from the FB tutorials on how to use a “software”, I thought I would try the same thing and give away another “software” (How to Use the FREE Landing Page Generator), just to see what happens.
See the way I think of it is that people are always looking for someway to do something easier. And that something easier is usually with a software and a software that’s FREE!
I don’t know, maybe I’m wrong, maybe it’ll bomb on me, but I mean it worked for my old blog, it’s working for this new blog, so it’s worth a try right?
I’ll also be creating a bunch of how to type videos that people are searching for and drive traffic that way.
The trick here really is to make your videos in a way where they have to go to your blog. This can be by giving something away, download a file, or a part 2 of whatever thing you talked about in your video or whatever.
Ok so lets get to some reporting here since we’re at about 1,800 words already.
- Alexa Ranking: 123,632
- Last Month: 157,918
- Difference: +34,286
- YouTube: $14.73
- Niche Site: $5.20
- Total: $19.93
- Last Month: $12.93
- Difference: $7.00
- Affiliate Earnings:
- iPhone Apps:
- Total: $133.11 (including in-app purchases and ads)
- Last Month: $126.62
- Difference: +$6.49
- Total: $133.11 (including in-app purchases and ads)
- Gross Total in February: $4,660.35
- Last Month: $4,643.00
- Difference: +$17.35
The numbers are pretty close to last months. Close to $20 increase. I know for a fact that if I was on top of things those numbers would be a lot bigger. But then again I really can’t complain cause the blog pretty much worked itself making it a form of “Passive Stream of Income”.
That’s the key here. To build a stream of income that will continuously make you money over and over again over a long period of time. In other words …Passive Income
Big Screw Ups
The biggest screw up here for me this month was not creating enough content for you guys. The number of returning visits dropped by more than 50%. Now the biggest reason for this was do to me becoming very ill. My voice was really hoarse so I couldn’t do a podcast, I couldn’t sit long enough to write content, and didn’t have the energy to make any videos.
Now this is all a bunch of excuses. Yes I know. I should have hired someone to write and maintain my blog with enough content at least till I got better.
This would’ve had the readers and subscribers coming back to the blog and potentially sharing the posts by liking, tweeting, and so forth.
Content I created:
- 5 Posts (written content)
- 2 Videos (1 Super Quick Tutorial & 1 What’s Going On)
- 1 Podcast (should really have done a 2nd one ASAP)
This is really not good. Especially when you’re trying to build a brand. This is what’s hard about this whole blog branding thing. You have to continuously provide content. Fresh new ideas. If you’re not up for, then it’s probably a good idea to head in a different direction when it comes to Internet Marketing.
I had a really nice flow going there for a bit. The podcast took off like crazy. Content was going good there. And the views and visits from the social sites were at an all time high. All I had to do to keep this going was to steadily maintain a flow of content. Whether it be mines or a guest blogger.
What to do about it?
There’s plenty to do about it. For one, I can record 3 to 4 podcast episodes in a day or 2. This will give me enough podcast episodes for 2 months since I’m only planning on doing 2 a month.
Second is to write more content. Find and schedule more Guest Bloggers to at least post once per month.
And lastly is to record 4-6 SQT videos at a time. Again since I only do this once a week, this will give me enough for a couple months.
Is it Wrong to Schedule Your Content?
No, there’s nothing wrong with it. Just as long as your content is relevant and helpful to your readers. Now of course you don’t want to schedule like 6 months of stuff. But a good 2 to 6 weeks is ok. Especially if you’re only posting 2 – 3 times per week.
Things to Look For in March
For the month of March I’m going to be focusing on case studies. Since starting this blog, I kinda wanted to take you through what I did to get this blog to where it’s at.
We’ve pretty much been covering the basics. So now I want to get into some more advanced things. Things like Case Studies, List Building, Making Money, etc. So I hope you’re ready for some of that cause it’s gonna be a ton of fun.
So with that said, lets wrap this up.
Hope you enjoyed this months IP Reports. Till next month…
Peace and I love ya for free ;-)