I tend to get annoyed when I hear comments from people about how entrepreneurs simply think of an idea, kick their feet up, and wait for the money to roll in even though I know it’s not really their fault. In reality, the media is mostly to blame for this myth.
Usually, whenever something big happens in the business world the media only covers the instant result – not the process the led up to that result.
For example – I’m sure you all heard when Instagram was bought by Facebook for $1 billion. However, did the media ever mention all the hard work that went into the development and marketing of Instagram before it was bought?
Nope – that part’s not the “sexy” part so of course the media will ignore it.
The worst part about this kind of thinking is when not only the average person thinks this way, but even newbie entrepreneurs have this mindset!
People think that all you need to do is throw together an app and you can wake up the next day a millionaire. While you might have been able to make this argument when the App Store first launched, it is certainly not the case anymore.
While there are true overnight success stories out there, many people don’t realize that most successful apps aren’t.
Draw Something – The mobile spinoff of the classic game Pictionary, Draw Something skyrocketed to the top of the App Store charts in just 1 month. Sounds like a typical overnight success story, right? Wrong!
What most people don’t know is that OMGPOP created over 30 apps which essentially flopped before coming up with Draw Something. I hardly think that counts as overnight success – most people do not have the dedication and motivation to pick themselves up after 30 failures.
This goes to show the difference between conditional and unconditional entrepreneurs. A conditional entrepreneur decides that he or she will be an entrepreneur, but only if “the stars align properly”.
When conditional entrepreneurs fail, they give up. Unconditional entrepreneurs though, are the ones who are willing to do anything to make their business work and their dreams reality.
It’s the unconditional entrepreneurs like OMGPOP founders Charles Forman and Dan Albritton who are able to not give up through 30 failures so they can eventually see success.
Actually, once again it’s not the case. Co-creators of Doodle Jump, Igor and Marko Pusenjak, created several apps which were moderately successful before Doodle Jump. However, that didn’t stop the launch of Doodle Jump from being a complete failure.
“We created the game, we were really excited, we release it up to the App Store and boom! It sells 21 copies the very first day. It’s the worst release day we’ve ever had of any of our apps.” – Igor Pusenjak
Showing that they are unconditional entrepreneurs, instead of being crushed by the less-than-stellar launch statistics, The Pusenjak brothers were determined, and through the use of some creative marketing were able to make Doodle Jump into one of the best selling apps in the App Store of all time!
Angry Birds – That’s right! The most popular “overnight success story” in the App Store wasn’t really an overnight success at all! If you thought the founders of OMGPOP had to be persistent, wait until you hear how persistent Rovio co-founder Niklas Hed was.
Rovio developed not 30, but 51 unsuccessful apps before Angry Birds. Think about that for a minute. Imagine the work it takes to develop and market 51 apps and how you would feel if you still didn’t experience success after all that work. But Rovio is a great example of what you need to do if you want to learn how to succeed.
If you want to learn how to succeed, you first have to learn how to fail fast, fail early, and fail often. (Click to Tweet this)
Between those three examples, it’s quite obvious that although most successful apps tend to look like they were overnight successes – very few actually are.
Even if the app takes off quickly, most successful developers had a long list of failures before they experienced success.
This not only applies to app development, but to business in general. If you have the mindset that entrepreneurship is easy and you just need a great idea to make millions – you might as well submit your application to McDonald’s today. Entrepreneurship is not the path for you.
– If you are willing to do whatever it takes to succeed…
– If you are committed to working your ass off…
– If you are willing to fail fast, fail early, and fail often…
…you have a good shot of achieving success!