The results are in for the first 4 Day Cash Machine Experiment.
The numbers aren’t huge and astronomical like you see with Frank Kern, Trey Smith, or any of those guys.
But considering it was only a list of just over 700 and an exit pop up list, I think the numbers are great.
I’ll break down everything that went down and even give ya the swipe files so you can use them in your own business.
First, I want to clarify what the 4DCM is. Last time I had some emails and people asking what the hell that was.
So real quick, let me explain.
What the 4 Day Cash Machine is All About
The 4DCM is simply just an email marketing strategy and campaign that offers a product or service at a special discount for 4 full days. It consist of 4 emails, one email sent each day.
The first email you send is basically an announcement of the special offer. The last 3 emails are like reminders of how long they got till the special discount ends.
In other words …It’s just a 4 day sale. That’s pretty much what it boils down to.
4 Day Cash Machine Experiment #1
As I mentioned in the last 4DCM post, I was going to implement this email campaign to a list of over 700 (I use Aweber for this). This list came from an exit popup bribe I have on my Timeline Slicer Pro product.
I’ve been building goodwill, establishing a relationship, bonding with them, and gaining their trust by simply providing good ol’ fashion high quality value.
I don’t email them every minute of every day. I don’t hammer them with offers every damn second. Every once and a while I send them some good solid content by sending them to the Timeline Slicer blog and sometimes the IP blog.
They are already familiar with the T-Slicer. I bribed them with a free version of the t-slicer so a special sale offer for the pro version just made perfect sense for this experiment.
The t-slicer currently sells for $14.95. The Special sale was for 50%. Actually more cause I priced it at an even $7 just to make it easy ;-)
I have just one OTO (one time offer) or upsale priced at $47. I did not give a discount on this. I left it at full price. The reason for this is because I have another 4DCM experiment planned for the current T-Slicer Pro members. More on that later.
I can’t stress enough the importance of keeping things relevant. What ever you’re pitching, promoting, or selling to your list, you must keep it relevant to what they originally came on your list for.
And this goes without saying. Treat them good, treat them with respect. Don’t bullshit. Keep it real and you will be rewarded.
Now for some results…
The results were ok, like I said earlier, this is an exit popup list so they’re not going to be that responsive. You mainly get a ton of freebie seekers with an exit list. However, the results are fairly decent.
Here’s a snap shot of my Aweber from the emails I sent for the 4 straight days.
We had a few complainers there, but that’s expected. Several bounces, higher than I’d like. And the open rates and CTR’s were less than expected.
However, it was Labor Day Weekend so I have to take that into consideration.
Here’s the breakdown:
- Day 1: 171 opens – 90 clicks – 4 sales – Very slow, slow start. Got scared there for a second.
- Day 2: 86 0pens – 22 clicks – 17 sales – Big day. Lots of sales came in. But I think the majority of these sales trickled down from day 1 emails. Still, I’ll take it.
- Day 3: 65 opens – 14 clicks – 2 sales – Again, I have to put this on the fact that it was Labor Day weekend. Bad timing I guess. Oh well, note to self. Don’t do 4DCM on holidays.
- Day 4: 88 opens – 22 clicks – 8 sales – Very good day considering it was Sunday. A lot of those sales came in during the last minute though.
Out of a list of 714, only 410 people opened my emails, 90 of them clicked on the link, and 31 people took me up on my special offer. A total of 29 people unsubscribe.
I don’t worry about these people much, and you shouldn’t either cause the way I look at it, they just saved me some money. It cost money to keep them on a list.
So how much money did I make?
The front end offer was $7. Out of the 90 that saw the offer, 31 people purchased. That’s a total of $217.
As I mentioned earlier, I have an OTO for $47. Out of 31 that bought the front end, 19 of them purchased the OTO for a total of $893.
This brings a grand total of $1,110. Not bad for a weekend huh?
Let’s break that down to see what the conversion rates were:
- 90 clicks/ 31 buys = 0.34% conversion rate – This is the conversion rate from the amount of clicks to front end sales. Anything over 25% is good.
- 31 FE/ 19 OTO = 0.61% conversion rate – This is the conversion rate from the front end product to the upsale offer. Very good numbers.
- 90 clicks/ $1,110 = $12.33 EPC – This is the Earnings Per Clicks. How much each click was worth. Now that is some awesome numbers.
This stuff may seem like Chinese but it’s stuff that you need to know. As you can see, I break everything down. It’s so important to know exactly what your list is worth, how much each click is worth, and what your conversion rates are. From the clicks, to the opens, to the purchases, to even the non purchases.
This is one of the most asked questions in our industry. “What’s your EPC?” It’s also one of the most neglected parts of marketing. Many people over look the importance of KNOWING their EPC.
Here’s a video that explains what EPC is and what it means for you:
(click here to watch the EPC video on YouTube)
It’s simple math to figuring out your EPC. You divide the commissions generated by the amount of total clicks.
EX: 100 clicks/ $50 = $0.50 EPC.
The Next 4DCM Experiment
I’ll be doing another weekend 4dcm. This time I’m going to do it to the buyers list. The people who already purchased the Timeline Slicer Pro.
They all seen and had a chance to purchase the OTO for $47 when they first went through the funnel. Some bought, some didn’t.
So for the next 4DCM I’ll be doing a 4 day sale of that OTO. I’ll give them a chance to buy it this time around for 50% or maybe even 75% off. Not sure yet but I will let you know for sure in the next results post.
Some Swipe Files ;-)
As promised, I will give you a complete swipe file of the emails I sent out for those four days. You’re more than welcome to use them or edit them. I suggest editing them to fit your biz and personality.
Don’t be shy, let me know your thoughts and how you can use this in your business. And if you’re an MC’er, please share your 4DCM experiments by posting them down in comments.